Honda is known to be safe and reliable, but another aspect of it is a sharp and fast car born from Honda Racing Heritage.
To get people interested in the new Honda Civic by showing two aspects of the Honda Civic Type R: Practical Family Car and High Performance ‘Type R’ mode.
We designed a two-way film that enables viewers to switch between a suburban school-driven story and an art history story by typing “R” on their keyboard – a function that reflects the type R’s race button.
During the day, a loving father picks up his daughter from school. In the middle of the night, he’s changing her. Viewers can switch between the two worlds seamlessly by pressing ‘R’ on their keyboard or tablet. The effect is pleasurable and addictive.
People have spent more than three minutes with the experience. That’s enough of an automated promotion. It was the most rewarding campaign in the world in 2015. Website traffic doubled during the campaign.
402 Still Pastures Drive
Holly Hill, SC 29059