American Honda’s Mamadou Diallo, the senior vice president of auto sales, has expressed confidence in the prospects of Honda and Acura for the year 2023.
With Honda targeting sales of 1.2 million units and Acura aiming for 160,000 sales, the automaker is optimistic about its performance in the coming months.
Honda experienced a dynamic year in 2022, marked by the introduction of several next-generation models, including the HR-V, CR-V, Pilot, and Accord.
Acura, the luxury brand under Honda, also made a notable comeback with the revival of the Integra. Building on this momentum, Honda has exciting plans for the release of more new vehicles in 2023 and 2024.
During a recent media briefing, Mamadou Diallo shared Honda’s outlook on its U.S. automobile business for 2023.
While acknowledging ongoing supply issues faced by the industry, Diallo expressed optimism that Honda and Acura would achieve higher sales volumes this year.
He highlighted the company’s commitment to delivering new models, a refreshed light truck lineup, increased hybrid volume, and continued emphasis on fun-to-drive cars as factors positioning their brands favorably for success in 2023.
Mamadou Diallo, American Honda’s executive vice president of national operations, reiterated the sales targets, with Honda aiming for 1.2 million sales and Acura setting its sights on 160,000 sales. With these goals in sight, American Honda envisions brighter skies for the year ahead.
Honda’s Plans For 2023
Honda’s plans for 2023 include the continuation of their “Year of the Crossover” with further updates to the 2024 Passport, including an enhanced TrailSport model catering to the growing popularity of off-road oriented SUVs.
Additionally, the Ridgeline pickup, which received a substantial update in 2021, will introduce a TrailSport variant for the first time, positioning it to compete with the likes of the Ford Ranger Tremor.
New Models From Honda
The new Accord, set to be released next month in its base trim, will be followed by the launch of hybrid variants in April.
Honda also confirmed that the 2024 Civic, available in both sedan and hatchback versions, will feature a hybrid powertrain similar to the Accord Hybrid and CR-V Hybrid, with sales scheduled to commence early next year.
Honda’s first fully electric crossover, the Prologue, will begin pre-sales in 2023, with deliveries expected to start in early 2024.
To support their electric vehicle initiatives, Honda plans to break ground on a new joint venture EV battery plant with LG Energy Solution as part of their EV Hub in Ohio.
Acura
Turning to Acura, the TLX sedan will undergo enhancements in a mid-cycle update, although specific details are yet to be disclosed.
The highly anticipated release of the new 2024 Integra Type S, featuring the turbocharged 2.0-liter engine from the Honda Civic Type R, is also on the horizon.
In a significant move, Acura has announced that starting in 2024, 100 percent of their EV sales in the U.S. will be conducted online.
This transition will begin with the ZDX and ZDX Type S models, although traditional dealership sales and deliveries will continue in Canada for the foreseeable future.
Pre-sales for Acura’s EV lineup will commence in 2023, ahead of the anticipated early 2024 release.
Sales Target
With ambitious sales targets, a strong lineup of new models, and a focus on hybrid and electric vehicles, Honda and Acura are poised for success in 2023. Mamadou Diallo’s optimism reflects the automaker’s determination to navigate supply chain challenges and deliver vehicles that meet the evolving demands of consumers.
The year 2022 set the stage for Honda’s continued growth, with the introduction of next-generation models that garnered attention and acclaim. Building on this momentum, Honda plans to unveil more exciting vehicles in the coming years.
With the “Year of the Crossover” still underway, the 2024 Passport will undergo notable changes, including the reintroduction of the TrailSport model with enhanced off-road capabilities.
Honda SUVs
Responding to the growing trend of adventurous SUVs, Honda aims to carve its own niche, though not directly competing with models like the Chevrolet Colorado ZR2.
Furthermore, the 2024 Ridgeline pickup, benefiting from a substantial update in 2021, will also feature a TrailSport variant, marking a significant development for Honda.
While the automaker doesn’t seek direct competition with rivals like the Ford Ranger Tremor, it aims to offer a compelling choice for consumers seeking a capable and versatile pickup truck.
Hybrid News
In terms of hybrid offerings, Honda has exciting plans for its popular models. The new Accord, hitting the market next month, will be followed by the introduction of hybrid variants in April.
The 2024 Civic, available as both a sedan and a hatchback, will also feature a hybrid powertrain similar to the successful Accord Hybrid and CR-V Hybrid models.
Honda plans to unveil specific details about the compact car’s hybrid system later this year, generating anticipation among eco-conscious consumers.
Acura Sales Going Online
Acura is also embracing the future of automotive retail by announcing that, starting in 2024, all Acura EV sales in the United States will occur exclusively online.
This digital transition will begin with the introduction of the ZDX and ZDX Type S models.
In Canada, traditional dealership sales and deliveries will continue for the time being. Pre-sales for Acura’s EV lineup will commence in 2023, allowing customers to reserve their vehicles ahead of the anticipated early 2024 release.
With Honda and Acura’s strategic plans for 2023, including the introduction of new models, advancements in hybrid and electric technology, and a focus on meeting consumer preferences, Mamadou Diallo’s positive outlook seems well-founded.
As the automaker positions itself to overcome supply challenges and deliver exciting vehicles, both brands are poised for a successful year ahead.
Takeaway
The future looks promising for Honda and Acura as they navigate the challenges of the automotive industry and set their sights on a successful 2023. Mamadou Diallo’s optimism reflects the automaker’s commitment to innovation, customer satisfaction, and staying ahead of the curve.
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