Honda The Other Side, A dual-narrative interactive film that shows there are two sides to every story. A Showcase of creative brilliance.

Showing both sides of the Civic Type R with an interactive tale of a double life.
To generate interest in the new Honda Civic, we showcased the two sides of the Honda Civic Type R: the practical family car and the high-performance’ Type R’ mode. And we did so with a dual-identity tale that ultimately became the most talked-about campaign of the year.

We designed a two-sided interactive film that enabled viewers to switch between stories about a suburban school-run and an art heist by typing “R” on their keyboards—a function that mirrors the Type R’s race button.